Direction 1: Quirky, BOLD Conceptual

bold, clean, sharp, sometimes Edgy, funny or tongue-in-cheek
think: “Wes anderson wanders bentley”

Direction 2: Ethereal ALCHEMY

light, airy, soft, the magical and Mysterious of what you do…
THink: “BJORK shoots her next video at Bentley”

Direction 3: Elemental science

raw, textural, substantial, visual periodic table—the building blocks of your business
think: “Bill Nye visits Bentley”

SUPporting direction: Clean Beauty

modern, minimalist, clean, light, elegant, white background

suggested photography direction as supporting artwork when product-specific representation is needed, such as marketing collateral and pitch decks. can be used with brand “boxes” to add depth and visual interest.